West Marine 1996
This was a big year for West Marine, and along with reporting the number of new stores, higher sales, and profits, they needed to re-emphasize their identity as a company of people who were dedicated to boating.

So in addition to lots of photos of boats and boating, the details echoed a nautical theme. Tiny boats leave wakes to form financial charts. The page numbers are on small triangular navigational markers. Even the lineleaders in black and white charts are wavy.

If you'd like your next annual report to have more flair, contact Elwood Studios today.

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