CatTrax Tradeshow Brochure
This 24-page brochure uses a coloring-book format to take the reader through the story of the Cat-a-log, an imaginary company run by cats selling pet supplies.

The cats develop frustrations and make mistakes trying to produce their catalog, but finally discover CatTrax workflow software at a tradeshow. It makes their process more efficient, and the boss awards tuna to everyone.

The whimsical concept plays on the name of the company while using a problem-solution approach to illustrate the software. The format is involving and memorable.

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